For this spot, Honey Nut Cheerios teamed up with a dancing father-daughter YouTube sensation that caught the eye of Ellen Degeneres. Riding that wave of spontaneity and fun, we created a throwback dance track that channels 90’s pop with a modern twist.

An undeniably groovy drum track sets the foundation as sparkling synths and stabby horns create the perfect setting for an impromptu dance party. Modern hip-hop rhythms are juxtaposed with vintage electro textures and frantic live percussion, tucking an instant classic into papa’s brand new bag.

Composition: "Hot Honey" by Alex Kahn for FrisbieNYC
Agency: Saatchi & Saatchi
Producer: Dani Stoller