Dogs deserve creative branding too, and Pedigree brings home the bacon in this smoothly satisfying spot. When old-school soul meets meat-flavored lyrics, you know know your canine friend is in for the real deal.

Sensual female vocals and a husky Barry White-esque baritone ease into this 70’s quiet storm like a scratch right in that spot behind the ears. The late-night tenor sax and lip-licking guitar and organ lines drive us home to a double-whammy of bacon and cheddar for your pooch, who’s been a very good boy. Ohhh, yeah.

Composition: Alex Kahn, Clifford Lane & Mary Wood for FrisbieNYC
Agency: BBDO
Producer: Rani Vaz