when the fine folks at MONO approached us to help introduce their first line of colors to the world, we didn’t take it lightly.

in this piece, we follow the vibrant new colors of the Sleeve 2.0 through a day in the life of two real NYC-based MONO musicians and artists, Susannah Joffe and Rock Choi.

we journeyed through parks, bridges, skylines, and subways, aiming to connect the colorways with the real-world environments that inspired them.

from storyboarding the color story with the subway lines to planning fun match cuts through careful color grading to ensure color consistency across hundreds of shots, we went down to the details to make sure MONO’s first color launch felt true to their lifestyle brand.

featuring: Rock Choi & Susannah Joffe
director & DP: Lane Banning
AC/AD: Ethan Saffold
producer: Jenny Leon
background actor: Hannah Cornish
production designer: Leda Seda
production coordinator: Jack O'Brien
hair & makeup: Frannie Bromley
hair & makeup: Becca Low
stills photographer: Colleen Dodge
BTS: Luca Procida
music: “Brighter Lights” by The Backfires