Our arrangement of Walmart’s sonic identity “More of the Good Life” uses driving drums and jangly guitars to help get this dad where he needs to go.

A minimal rock band approach felt perfect for a suburban dad in a hurry. A Wurlitzer trots along during the musical breaks, adding to the lighthearted visual of a devoted father riding a tiny pink bike. While the track adheres to the chordal and melodic structure of Walmart’s signature song, the rest of the arrangement is tailored to fit the humorous and warm narrative.

Arrangement: Alex Kahn for FrisbieNYC
Song: "More of the Good Life" by FrisbieNYC
Agency: Saatchi & Saatchi
Producer: Eric Korte